Adobe Lab @ SPAR ICS

Digital solutions that make it possible to interpret customer behavior are becoming increasingly important. Therefore, SPAR ICS decided to accelerate the Digital Customer Experience with the strategic partner Adobe. This is possible with its solution "Adobe Experience Solutions". 

In order to meet the current and future Digital Business requirements for Adobe Experience Solutions, SPAR ICS founded the ADOBE LAB with the mission:

The Adobe Lab is a Strategic Competence Center for the Adobe Experience Cloud (AEC) Platform, which is constantly evolving. We develop and pursue a clear vision for the strategic deployment and the continuous further development of all AEC Solutions at SPAR. The expert team builds up specific know-how and application competences. In this way, we want to create an active advisory function in the direction of our specialist areas as well as a solid execution in projects and services. The team proactively deals with customer requirements, trends and new AEC modules, and takes concrete steps in time.

We pursue the goal of an integrated platform, equipped with the necessary E2E processes and competences, to implement today's and future digital experience requirements.

The Adobe Lab defines itself as an agile and self-organized network organization, which is divided into different streams:

  • Stream AEM / DAM: further development of AEM tasks nationally and internationally.
  • Stream SEO: Placing SEO topics throughout the corporation.
  • Stream Target: Definition of recommendations for Food eCommmerce, Nonfood Shop and Weinwelt.
  • Stream Analytics: Definition of overarching KPIs.
  • Stream Campaign: campaign management support.

"We work closely together with all countries of the SPAR Austria Group and ASPIAG. Forming as a network organization creates a whole new form of teamwork that ensures proximity to the customer, and faster decision-making leads to success", said Peter Fuchs of ICS Digital Platforms.

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